Kids Shown Horror Film Instead Of Latest Pixar Movie In Ohio Cinema

When you release your new animated movie around the same time as a new horror movie – and both start with ‘Insid’ – you can see a potential car crash unfolding in slow motion.

And so it was that a group of youngsters in Middletown, Ohio, were treated to the latter instead of the former this week at their local multiplex.

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Cue consternation among the gathered parents who had paid to see Pixar’s acclaimed new movie 'Inside Out’, but instead saw some of the considerably more grown-up 'Insidious: Chapter 3’.

Local mum Jazmyn Moore informed the Hamilton-Middletown Journal-News of the mix-up on their Facebook page.

She claimed that 'images of children being tied up and murdered appeared on the screen’, terrifying the assembled kids.

Though the movie begins with no Pixar ident, terrifying music, the somewhat obvious title slate, and no child murder early doors (though maybe it started half way through), the manager at the Danbarry Cinema, who asked not to be named, acknowledged that there had been a mix-up, and provided all with a free pass to see 'Inside Out’ and an upgrade to 3D.

Moore, however, said in her Facebook post: “I got our money back but the damage is already done… my children are terrified and keep asking questions.”

The plots of the two movies differ somewhat.

'Inside Out’ follows the emotions of a young girl who is uprooted from her life in the Midwest to San Francisco, and how she copes with the upheaval.

It’s roundly being called Pixar’s return to greatness, some critics calling it a 'masterpiece’.

'Insidious: Chapter 3’, meanwhile, is a prequel to the haunting of the Lambert family, following psychic Elise Rayner who is helping a teenage girl who is targeted by a supernatural entity.

Inside Out lands in the UK on July 24.

This isn’t the first time such mix-ups have taken place, and likely not the last.

In 2013, the trailer for Lars Von Trier’s ‘Nymphomaniac’ was shown ahead of ‘Frozen’ in Florida.

Then there was the time kids in Nottingham got ‘Paranormal Activity 4′ instead of ‘Madagascar 3′.

Hardly different…

Image credits: Entertainment One/Pixar