John Carter loses Disney £126 million
Speaking to its shareholders, Disney gravely announced the hit that its studio division would take as a result of their gamble on Pixar director Andrew Stanton's live action debut.
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They said: "In light of the theatrical performance of 'John Carter' ($184 million global box office), we expect the film to generate an operating loss of approximately $200 million during our second fiscal quarter ending March 31. As a result, our current expectation is that the Studio segment will have an operating loss of between $80 and $120 million for the second quarter."
Epic fail... Taylor Kitsch in John Carter (Credit: Disney)
The film was dogged by concerns over marketing, which failed to sell the story to its target audience thanks to a nondescript name, confusing trailer and lack of big name stars.
The story of a 19th century American war veteran transported into the middle of a grand-scale conflict on Mars, which was based on the seminal sci-fi novels of 'Tarzan' author Edgar Rice Burroughs, was given a lukewarm reception by critics and audiences.
Disney still have a chance to make back some cash this summer though, with Pixar animation 'Brave' and comic book flick 'Marvel's Avengers Assemble' still to come.