Stiller comedy flops on opening weekend
It was beaten into third place in the box office chart, beaten by both 'The Dark Knight Rises' and 'Ice Age: Continental Drift', films which have already been out for a week or more.
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The Watch... not a good start for Stiller comedy (Copyright: Rex)
It pulled in a disappointing $13 million, compared with $13.3 million for 'Ice Age' and $64 million for the new Batman film, the last in Christopher Nolan's trilogy.
The film sees Stiller reuniting with 'Dodgeball' co-star Vince Vaughn, Jonah Hill and British 'IT Crowd' actor Richard Ayoade, but it seems the comedy has failed to capture the imagination of the cinema-going public.
It's also taking a beating at the hands of the critics, with a woeful 15% positive rating on reviews aggregator site Rotten Tomatoes, despite being written by Seth Rogen and Evan Goldberg of 'Superbad' and 'Knocked Up' fame.
The plot follows four neighbourhood watchmen who discover that their area is overrun by aliens posing as members of the community and have to foil a plot to exterminate the human race.
It's released in the UK on August 24.