Why Is Fifty Shades Of Grey So Popular?

E.L. James’s novel, released in 2011, has sold over 100 million copies worldwide and has been translated into 52 languages. Now, on its opening weekend, the movie translation of the book just took $240 million (£155 million) worldwide at the box office.

Clearly the franchise has quickly become a cultural phenomenon – but why?

Well, we asked the author herself and the cast and crew behind the movie why they think ‘Fifty Shades Of Grey’ is so popular. Watch the video above.

Watch the full highlights of our exclusive interview with the cast and crew below.

‘Fifty Shades Of Grey’ is in UK cinemas now.