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In pictures: What the 'shambolic' Unboxed 'Festival of Brexit' actually looked like

The Unboxed series of events, dubbed the 'Festival of Brexit' is to be investigated by the National Audit Office. (PA/SWNS/Twitter/Instagram)
The Unboxed series of events, dubbed the 'Festival of Brexit', is to be investigated by the National Audit Office. (PA/SWNS/Twitter/Instagram)

The government's so-called "Festival of Brexit" is to be investigated by the public spending watchdog after it was reported the £120m project attracted less than 1% of its targeted visitors.

The event, called Unboxed: Creativity in the UK, has been running across the country throughout the year, but has been criticised for costing more than four times the Platinum Jubilee celebrations, which was £28m.

Billed as a “celebration of creativity across all four nations of the United Kingdom”, its events were poorly attended, it was reported, with just 238,000 people turning up, a tiny fraction of the initial target of 66 million.

It has been claimed the event cost the taxpayer about £500 per visitor, leading one politician to brand it an "unadulterated shambles".

The plan was unveiled by then prime minister Theresa May in 2018, before Tory MP Jacob Rees-Mogg dubbed it the "Festival of Brexit".

EDITORIAL USE ONLY Crowds gather at the opening of PoliNations, a garden in Birmingham's Victoria Square hosting a 17-day festival of free events themed around diversity, produced by Trigger and commissioned by UNBOXED: Creativity in the UK. Picture date: Friday September 2, 2022.
The PoliNations garden in Birmingham's Victoria Square was part of the Unboxed festival. (PA)
EDITORIAL USE ONLY Crowds gather for the opening night of 'About Us', a multimedia installation and live performance event created by 59 Productions, The Poetry Society and Stemettes, unveiled at Paisley Abbey, Scotland, to launch UNBOXED: Creativity in the UK. Issue date: Tuesday March 1, 2022.
The Unboxed 'About Us' installation at Paisley Abbey, Scotland, in March. (PA)

Although that nickname was ditched in favour of Unboxed during Boris Johnson's premiership, the political connotations stuck, and this coupled with little to no public awareness of the project led to poor attendance.

And now a cross-party parliamentary committee has asked the National Audit Office (NAO) to look into how the £120m project was managed to “help get to the bottom of how so much taxpayer money could be frittered away for so little return”.

The government's Department for Digital, Culture, Media and Sport (DCMS) said it did not agree with the committee.

EDITORIAL USE ONLY General views of SEE MONSTER, a decommissioned North Sea offshore platform, which has been transformed into one of the U''s largest public art installations as part of UNBOXED: Creativity in the UK, will be welcoming the public onboard for the first time from Saturday at the Tropicana on Weston-super-Mare's seafront. Issue date: Friday September 23, 2022.
The See Monster art installation on a retired rig on Weston-super-Mare's seafront, part of the Unboxed festival. (PA)
The art installation and tourist attraction SEE Monster is in position at the Weston Super Mare seafront in Somerset. 19th August 2022. See SWNS story SWBNmonster. The giant structure was originally envisaged as part of the Festival of Brexit and was initially expected to open at the beginning of the summer holiday. After a number of delays the organisers had given a partial opening date one week from now although that looks unlikely to happen with much of the structure still to be built. The multimillion pound project which was dreamt up in a pub looks likely to miss the entire summer holiday season and only has planning permission to remain until the end of 2022.
The art installation and tourist attraction See Monster in position at the Weston-super-Mare seafront in Somerset. (SWNS)

But Conservative MP Julian Knight, chair of the DCMS select committee, told BBC Radio 4's Today programme on Tuesday: "This was an ethereal idea - it didn't mean anything and it wasn't pegged to anything.

"The most successful mass celebration events we've had in recent years - the centenary of the First World War and the Jubilee Celebrations - they're pegged to something that people can understand and get their head around.

"The idea was, 'Build it and they will come', but they built it, and according to the DCMS's own figures... they didn't come."

Knight described Unboxed as a "monumental waste of money".

He also questioned the idea of branding it the "Festival of Brexit", saying: "Within the artistic community there were several people who said you shouldn't politicise anything in this respect.

"It was a soundbite and a poorly chosen one."

The free event, which began in March and runs until next month, features 10 projects highlighting science, technology, engineering, the arts and maths.

In August, Politics Home reported that the festival had received 238,000 visitors compared with organisers’ initial “stretch target” of 66 million.

Read more: Select committee calls Unboxed festival 'irresponsible'

EDITORIAL USE ONLY Funny Girls performer Nikki Rush and Viking reenactor Tracey Heather Brewer try out VR at StoryTrails, part of Unboxed: Creativity in the UK, at Blackpool Central Library. Picture date: Friday July 15, 2022.
The VR experience at StoryTrails, part of Unboxed: Creativity in the UK, at Blackpool Central Library. (PA)
Participants during an immersive experience with light and sound in the Dreamachine at Carlisle Memorial Church in Belfast, during the NI Science Festival.
Participants during an immersive experience with light and sound in the Dreamachine at Carlisle Memorial Church in Belfast, part of Unboxed. (PA)

But the organisers say those figures “misrepresent the public engagement” and reflect attendance at only eight of 107 physical locations within the event’s programme.

Knight said: “That such an exorbitant amount of public cash has been spent on a so-called celebration of creativity that has barely failed to register in the public consciousness raises serious red flags about how the project has been managed from conception through to delivery.

“The NAO’s investigation will bring welcome and thorough scrutiny and help get to the bottom of how so much taxpayer money could be frittered away for so little return.”

Last month, he said the delivery of the festival “has been an unadulterated shambles”.

Crowds at the Dandelion festival in Glasgow in June, part of Unboxed. (Instagram/Dandelion)
Crowds at the Dandelion festival in Glasgow in June, part of Unboxed. (Instagram/Dandelion)
The Tour De Moon experience was one of the events in the Unboxed festival. (Twitter/Tour De Moon)
The Tour De Moon experience was one of the events in the Unboxed festival. (Twitter/Tour De Moon)

He added: “The paltry numbers attracted to the festival despite such a hefty investment highlight just what an excessive waste of money the whole project has been.”

The NAO’s comptroller and auditor general, Gareth Davies, has proposed a “short, focused report on Unboxed which could act as the basis for future questioning during a committee session with DCMS”.

He said the inquiry could be completed and his report published by the end of this year with the scope and exact timetable yet to be announced.

A DCMS spokesperson said: “We do not agree with the select committee’s views.

“Unboxed has helped open up access to arts and culture across the country with an inclusive and groundbreaking programme of live and digital events, designed to bring people together and delivered in partnership with the devolved nations of the UK.

“More than four million people have engaged in Unboxed programming so far and these numbers are set to rise further.”

 Instagram/greenspacedarkskies
The Green Space Dark Skies event toured the UK as part of Unboxed. (Instagram/GreenSpaceDarkSkies)
 Instagram/greenspacedarkskies
People taking part in the Green Space Dark Skies event through the Unboxed festival. (Instagram/GreenSpaceDarkSkies)
Liverpool

Credit: Twitter/Our Place In Space
Our Place in Space, one of the installations commissioned by Unboxed, in Liverpool. (Twitter/Our Place In Space)

A spokesperson for Unboxed: Creativity in the UK said: “The numbers reported misrepresent the public engagement with Unboxed and reflect attendance at only eight of the 107 physical locations within the programme.

“Unboxed’s art, science and tech commissions have been presented in over 100 towns, cities and villages, engaged millions across live and digital and employed thousands of creatives around the UK.

“The Unboxed programme continues until the end of the year.”

The 10 'Unboxed' projects in full:

1. About Us: 'A live show and multimedia installation celebrating our connections to everything around us - past, present and future.'

2. Dandelion: 'A maw-your-own food initiative taking place across Scotland'

3. Dreamachine: 'A magical journey exploring the extraordinary potential of your mind.'

4. Galwad: 'A story from our future is a multiplatform, multilingual story set in a possible future world of 2052 – on TV, on digital and on location across Wales.'

5. Green Space Dark Skies: 'Thousands of people will come together to create outdoor artworks in beautiful countryside locations, as part of a UK-wide celebration of the great outdoors.'

6. Our Place In Space: 'An astonishing journey through our solar system – recreated as an epic 8.5km sculpture trail exploring what it means to live life on Earth.'

7. Polinations: 'A magical garden of epic proportions taking over Birmingham City centre.'

8. See Monster: 'An extraordinary act of collective creativity – a decommissioned North Sea offshore platform regenerated as a major new art installation in Weston-super-Mare.'

9. Storytrails: 'A deep dive into our collective history – a magical AR and VR immersion in the hidden histories that have shaped 15 UK towns and cities.'

10. Tour De Moon: 'A cosmic journey into the possibilities of tomorrow: live shows, nightlife, digital experiences and more created in collaboration with the Moon.

Watch: 35m art See Monster installation opens in Weston-super-Mare