Finally, allergy-friendly skincare that really works
If you’ve developed sensitive skin in adult life, or ever had an allergic reaction to a beauty product, you’re in the company of Scarlett Johansson, Dita Von Teese, Amy Adams and Lily Collins (sensitive) Renee Zellweger (rosacea), LeAnn Rimes (psoriasis) and Solange Knowles (hives). Sensitive skin is on the rise. The European Academy of Allergy and Clinical Immunology predicts that by 2025 half of the EU will be affected by allergies of some kind, be they related to food or to the chemicals in our environments or on our bodies .
Allergy causes are notoriously tricky – and expensive – to pin down, involving extensive patch tests which, as I know to my own cost, can be inconclusive. Even when people have identified the foods that trigger their allergies, they forget that the ingredients can also be harmful when applied topically.
Single ingredient products which are so popular, are, unwittingly, part of the problem, convincing millions of us that we’re skin wizards and encouraging us to layer on an ever-proliferating selection of magical new ingredients: a drizzle of biolipids, a squirt of anti-pigmentation cream, a sprinkling of peptides, copper, bakuchiol…
In the right quantities and formulations, these products can deliver strong results – but many of us are overdoing it, blitzing our faces with so-called magic bullets.
Enter Oodee, the world’s first Allergen Neutral™ beauty line, which launches today and is free from any of the known skin irritants.
There are other ranges that go easy on the chemicals – good old Simple skincare for instance. The difference with Oodee is that it has been formulated for modern product junkies who like to see fast visible results and includes Vitamin A (of which the wrinkle-smoothing retinol is a derivative), niacinamide, hyaluronic acid, Vitamin C, pre and postbiotics, fermented rice and biodynamic shiso sprout... In other words it’s a targeted cocktail of anti-ageing properties that have been clinically tested – so you don’t have to be your own chemist.
It’s just three steps – the Halo Foaming Cleanser, £24; the AuroraPerfecting Serum, £65; and the Nova Illuminating Moisturiser, £55 – yet sophisticated without being obscenely expensive. And while fragrance allergens have been removed, it still manages to smell nice. Oodee could just be the future of skin care.
