Loose Women's Judi Love backs campaign to help those in need this festive season

With many Brits fearing a tough winter, many of us will feel guilty about treating ourselves - even though it is the festive season.

However, Subway has launched a campaign that means customers can enjoy their favourite sandwiches and help those in need from 13 - 24 December.

The high street sandwich franchise is teaming up with FareShare to support those hardest hit by the cost-of-living crisis by donating £1 from every Festive Menu item purchased to FareShare - the UK's biggest hunger-fighting charity.

The campaign is backed by Loose Women star and comedian Judi Love - who has launched it by joining Subway's Sandwich Artists to prepare Subs and surprise guests in store.

Just £1 helps FareShare redistribute the equivalent of four meals to those in need, with Subway's donation expected to provide up to 800,000 meals.

"We all know it's an incredibly tough time for many at the moment, which is why it's more important than ever to support those committed to making a difference and feeding the festive spirit this winter," Judi said. "Subway's partnership with FareShare and their 'Sub You' initiative is doing just that. So, get yourself down to your local store and help us share the love this festive season!"

Research for FareShare has revealed half of Brits (50 per cent) feeling the impact of rising food prices and energy inflation are more appreciative and grateful for what they have, with over a quarter (26 per cent) agreeing they were more likely to offer help to others if they felt they were struggling, as a result of the cost-of-living crisis. Over half are also looking to help out those in need in smaller "everyday" ways.

With around 10 million people, including two million children, reported to be going hungry amid the current cost-of-living crisis it's more important than ever to support communities across the U.K.

Lindsay Boswell, chief executive at FareShare, added: "We're incredibly grateful to Subway, whose fundraising will help get more good-to-eat surplus food, that may otherwise go to waste, to our network of nearly 9,500 charities and community groups. By purchasing from Subway's Festive Menu, you'll be able to help over a million people across the UK, who are being impacted by the cost of living crisis, get access to the food they need."