‘You don’t look like a Bill’: Why more of us should consider changing our names

• OVERTHINKING: Sadly, not all of us can have awesome ‘Gladiators’-esque names like Steel, Comet and Diamond. While businesses can rebrand as many times as they like, we mere mortals tend to just ride it out if we have an ill-fitting, awkward or even rampantly problematic name. But, according to Oliver Keens, perhaps there are signs out there that we’re much more tolerant of name-changing than we think…