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Do celebrity endorsements ever influence where we travel?

  • Pitbull promoted Florida. Jackie Chan told tourists to try Hong Kong. And now Idris Elba is helping bring direct flights to Sierra Leone. Alongside brilliant hotels and a vibrant culture, it seems as if tourist destinations think a celebrity endorsement is crucial for people booking a holiday.

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Rupert Everett hates the idea of ‘people piling in’ on Russell Brand

After starring with the sex abuse-accused comic in 2007’s ‘St Trinian’s’, Rupert Everett has admitted he hates the idea of “people piling in” on Russell Brand, but admitted the comic is “down”.
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